Proposed+outcomes

=Ideas for Project Outcomes.=


 * ** Produce a TV/advertising campaign - **For our group project we can focus on producing a TV or advertising campaign. Here we looked at an example of a TV campaign or Change4Life. Here this issue Change4Life is focusing on his how the younger generation is more prone to be less healthy due to eating a lot and video games. So what they are trying to campaign is to eat healthier, move more and live longer. It was in cartoon form and was funny which grabs attention of the younger generation. It is a Keith Harring style art. What we liked about it was it was an animation that was at the same time informative. The Global Perspective topic this would fit into would be disease and health and education for all. It is possible that our group could use these ideas by taking animation to get the interest of the audience. By having little skits in animation for our documentary for peak oil. **[|Change4Life advert]**




 * **Produce a TV/advertising campaign** - Another example for TV advertising is Jaimie's School Dinners. The issue of this example is the famous chef Jamie Oliver going to many schools in Britain about the school food. So this lies into the topic of disease and health, education for all and tradition, culture & language. His aim is to go back to traditional food for children to eat in school to live a healthier health. What i like about the web page idea is that it shares the education well and the idea of his issue. We could be able to use a webpage like this for out project to inform other people more about our documentary. We could combine the webpage with other multi medias such as videos. **[|School Diners]**
 * ** Write a song/poem - ** Here we saw a music video by Kanye West called Diamonds from Sierra Leone. He brings the issue of blood diamonds and slavery, him being a famous rapper can really bring a lot of influence to his viewers. What we liked about it is that the music video is in black and white giving a gritty type of feel to the video and making it seem more serious. Also he gives really good example of having a women wearing a diamond ring and blood coming out then showing a little kid staring at her. This gives a very dark image and clear message for the audience. We can use this type of concept for peak oil for people to be more aware about it. The topic that it this music video can fit into for Global Perspective are: Humans & other species and trade & aid. **[|Kanye West, Diamonds from Sierra Leone]**
 * **Start a campaign** - We then looked at the example of Earth hour. Earth hour happens once a year on March 26th from 8:30 pm to 9:30 pm worldwide. The campaign set up an advert in Youttube. The video was quite moving as it had inspiring footage and music. Also the fact that is has such a meaningful message behind it. What we really liked about the video is that is shows different people worldwide. So we can use this concept of different countries for our project of Peak Oil. Earth hour can link into Global Perspective with the topics of fuel & energy, education for all and biodiversity and ecosystem loss. [|**Earth Hour Video**.]



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 * **Producing an Advertising Artwork**- Instead of making documents with endless information, we can send the message across simply by producing an artwork that is both inspirational and influential. For example, Advertisers Without Borders are professionals in producing hard-hitting artwork. We’ve seen an artwork from Advertisers Without Borders depicting deep sea littering, where a boy ‘peels open’ the sea to look at its content below. The tagline ‘Just because you can’t see it doesn’t mean its not there’ is very powerful in conveying the message that we should not ignore this current global issue of waste disposal in our seas. http://www.awbnetwork.org/campaigns/item/49-what-lies-under.